By Jonathan Easton

LG has announced a partnership with Nvidia to bring its cloud gaming platform GeForce now to WebOS Smart TVs.

The service, which was previously only available on the big screen via Nvidia’s Shield TV devices and a workaround on Xbox games consoles, will allow gamers to play high-end PC quality games directly streamed to their TVs.

Unlike cloud gaming platforms like Google Stadia, GeForce Now has built momentum due to its ability to let players dip into their existing library of PC games, with major titles supported including Fortnite, Marvel’s Guardians of the Galaxy and New World. (The MMORPG New World is a major Amazon Game Studios release, but the title is ironically not available via Amazon’s own Luna game streaming platform.)

The app will be available in beta starting this week in the LG Content Store on select 2021 LG 4K OLED, QNED Mini LED and NanoCell TV models in 80 markets.

Senior vice president of corporate business strategy at LG Electronics Home Entertainment Company, Lee Sang-woo said: “LG customers are expecting the best when it comes to gaming on a large screen. Partnering with Nvidia to bring GeForce NOW to LG TV owners is a sign of our commitment to deliver the best gaming experience on LG TVs running webOS.”