Samsung Introduces Dreamground, A Powerful Combination Of Samsung Technology And Augmented Reality To Give Consumers An Exceptional Experience
In the pursuit of reengaging with consumers in a new way, Samsung has debuted Dreamground, a combination of AR experiences with Samsung technology.
Dreamground is a physical and digital playground, connecting physical structures, on-screen animation and AR.
Consumers can explore, create and build personalized immersive worlds around them with persistent AR elements, all through their mobile phone at Hollywood Park (Los Angeles) and Samsung 837 (New York City).
As the world finds ways to safely open up to concerts, sporting events and other live experiences, Samsung is marking the moment by debuting Dreamground, a live AR experience that fosters creativity and exploration.
Consumers want meaningful experiences that are tailored to them. Samsung, with the breadth and depth of its connected products and services working together, enables these experiences and much more to bring the magic of human connection to life.
Dreamground offers consumers both a physical and digital playground through a combination of physical structures, on-screen animation, and custom AR functionality. The Dreamground experience is now accessible at Hollywood Park in Los Angeles and the company’s flagship experiential store, Samsung 837, in New York City.
