By Jonathan Easton

Antenna Hungária has launched what it claims to be the world’s most advanced digital terrestrial television service.

The launch is supported by the Azdio mediaClass product division, and promises to address the ‘dramatic changes’ to TV viewing demands that have emerged in recent years. The new platform will be available via DTT broadcast and IP linear TV with catch up and re-start, alongside VOD and SVOD services, while also being available on PC, iOS and Android devices.

Antenna Hungária Commercial Director, Gyöngyvér Gerlei, said: “The On Demand side of the services is one of the biggest shifts in our customer experience to date. The mediaClass platform will allow us to deliver an ever increasing set of services, capture new revenue streams and support new tenants with seamless multi-billing.” Antenna Hungária CEO Zsolt Sárecz, said: “We set out a strategic vision to transform Antenna Hungaria into a highly flexible TV service provider offering rich DTT service to Hungarian population. With this launch we have taken the first major step in delivering our strategic vision. Azdio has provided strong support through its products as well as its world class engineering and system integration services, all within a tight timescale.”