By Stuart Thomson

Streaming service operator TN Marketing has chosen technology provider Simplestream to help expand its Craftsy offering to mobile and tablet devices along with its other brands.

Craftsy features online courses and various other forms of video content focusing on crafts, hobbies, and lifestyle topics.

Craftsy is using Simiplestream’s App Platform to deliver a service featuring over 1,500 online classes, available across desktop, Roku, FireTV, and now iOS and Android devices.

Simplestream has rolled out new functionalities to bring transactional video-on-demand (TVOD) purchasing to the applications via in-app purchase workflows, and to make the checkout experience frictionless, the tech provider said.

Simplestream’s platform is integrated with Crafty’s own authentication platform, making the experience consistent across devices. Classes can be purchased directly from the apps with a single tap, then played back on any supported device, including desktop.

Simplestream said that the launch opened the way for expansion of the service to previously untapped markets across the globe.

Co-founder and CEO, Simplestream, Adam Smith said: “We are proud to be working with TN Marketing on their prestigious Craftsy brand. Our solution allows millions of users to easily navigate and access content via smartphones and tablets, and to easily purchase additional video courses directly from the app. At Simplestream we look forward to working on additional enhancements and integrations for Craftsy’s OTT services, aiming to create the best user experiences for all those curious, driven doers who believe in the power of creating.”

TN Marketing’s CTO Neil Rice said: “After extensive app platform investigations, we selected Simplestream. Some important examples illustrate our confidence that we have made the right choice in platform and partner. We have our own consumer management and site platforms, and we needed significant integration functionality including authentication for our customers and members across devices. The Simplestream team achieved that crucial integration success with us. TN Marketing has found through our work together that the Simplestream team consistently performs in managing the projects and deliverables with our team. With Simplestream we believe we have created a mutually beneficial partnership as our significant growth continues.”