By Jonathan Easton

Firstlight Media has announced the appointment of Tina Tuli as its new VP of global marketing.

The exec will be charged with leading development and implementation of marketing strategies for Firstlight Media’s OTT platform.

She joins from Samdesk, where she served as CMO and led the creation and execution of major campaigns. Prior to that, she served as vice president of marketing strategy and operations at Magic Leap and also held roles at BlackBerry

Chief business officer and co-founder of Firstlight Media, Paul Pastor said: “From mobile computing to VR, AR and AI, Tina Tuli’s impact has been felt across the emerging technology landscape. Her proven ability to build teams and programmes will be invaluable as we communicate Firstlight Media’s leadership position in shifting the OTT industry to fast, flexible cloud-native platforms.”

Tuli said: “Across every area of technology, the transition to cloud-based architectures has resulted in revolutionary product breakthroughs. In OTT, Firstlight Media is leading the way in helping providers harness the full power of the cloud to quickly and cost effectively transform viewer experiences and engagement; I look forward to working with the industry to highlight how cloud-native platforms in general – and Firstlight’s platform in particular – can drive new, dynamic consumer OTT experiences and while positively impacting our partner’s bottom lines.”