By Stuart Thomson
Comcast Technology Solutions, the tech division of the US cable giant, has launched Video Artificial Intelligence (VideoAI), a new software-as-a-service offering designed to enable companies understand and analyse live and on-demand video, audio, and closed captions to create metadata around content assets, and to generate and manage new content, improve advertising efficiency, and streamline operations.
VideoAI is based on capabilities created and deployed by Comcast, NBCUniversal, and Sky that are now being offered to the broader media and entertainment industry as a managed service.
Customers can use VideoAI to automatically analyse their video assets to identify and tag key onscreen moments including hard cuts, black frames and transitions, audio events such as silence or specific sounds and more to support enhanced understanding of video content, according to Comcast Technology Solutions.
Accordnig to the company, the underlying technology for VideoAI has been applied across millions of video assets to create features such as metadata segmentation for dynamic ad insertion; segmentation detection, such as detecting intros, credit rolls, auto-chaptering; and creating automated on-screen highlight reels during live sporting events.
“VideoAI from Comcast Technology Solutions is a potential game changer. With VideoAI as a managed service, companies can quickly launch a range of AI-powered video services at scale, and benefit from the investments we’ve made internally, to drive their own business objectives forward,” said Fraser Stirling, Gglobal chief product officer, Comcast and Sky.
“VideoAI was designed to help our customers remove the complexity of leveraging these technologies effectively across their video content and advertising businesses. At Comcast Technology Solutions, we are relentlessly focused on helping our customers understand and deliver their content in new ways, improve workflow efficiency, and drive automation. VideoAI is a technological advancement on all those fronts. Best of all, our solutions have been proven and deployed at scale from some of the largest operators and content creators in the world. We look forward to working with operators, content creators, and advertisers across the globe on new VideoAI initiatives,” said Vice President and General Manager of the Content and Streaming Providers Suite for Comcast Technology Solutions, Bart Spriester.
