By Jonathan Easton
UK pubcaster Channel 4 has announced the launch of its music channel on Freesat.
The channel, which offers a combination of music along with entertainment shows like 8 out of 10 Cats Does Countdown, complements other music channels on Freesat including Box Hits, The Box, Kiss, Magic and Kerrang!
4Music is available on channel number 181 on Freesat.
Emily Doyle, content partnership manager at Freesat, said: “Freesat thrives on bringing our viewers the very best free-to-view entertainment – and 4Music is bursting with brilliant content. Recognising feedback from our customers about wanting to see more music and entertainment channels, this is another example of us working on partnerships which will actively help answer that call.”
Distribution and platform partnerships leader, Channel 4 Karla Berry said: “4Music is a valuable asset in our brand portfolio and a key driver in helping us reach young audiences. They love its mix of the best comedy and entertainment, along with the hottest new music videos and biggest chart hits. Not forgetting the great behind the scenes revelations. Free-to-view access is a crucial part of our remit, and we’re delighted that 4Music is now available for Freesat viewers.”https://www.digitaltveurope.com