By Jonathan Easton

Massachusetts-based online video platform operator Brightcove has announced the acquisition of audience insights company Wicket Labs.

Brightcove said that the acquisition of Wicket Labs will provide its customers with access to content and subscriber insights to make data-driven decisions to improve subscriber acquisition, conversions, engagement, and retention. In particular, the Brightcove platform will feature insights including

Brightcove product and engineering organisation.

CPO, Brightcove, Namita Dhallan said: “We are committed to serving our customers through our understanding of customer lifetime values, subscriber cohort analysis, engagement analysis and others.

Brightcove will acquire the Wicket Labs video intelligence technology, brand, marketing assets, and customer relationships globally. Wicket Labs’ co-founders and all of its employees will join the Brightcove product and engineering organisation to reinforce Brightcove’s premium analytics and video intelligence investment.

Brightcove will acquire the Wicket Labs video intelligence technology, brand, marketing assets, and customer relationships globally. Wicket Labs’ co-founders and all of its employees will join the intelligent video platform powered by analytics, AI and ML to help them grow their businesses by engaging audiences and monetising their content. The acquisition of Wicket Labs helps us to augment our analytics offering with audience insights and increase our resources dedicated to bringing additional value to our customers.”

Co-founder, and CEO, of Wicket Labs, Marty Roberts said: “We are excited to be joining Brightcove and integrating our audience insights with Brightcove’s robust analytics and leading online video platform. The investment Brightcove is making in analytics, artificial intelligence, and machine learning is paramount in driving future innovation of the video industry.”