By DTVE Reporter

Hitachi Group Company GlobalLogic has reached a major milestone of 150 channels developed for the Roku platform.

The company has spent nearly ten years working directly with Roku application development frameworks and tools, developing more than 150 channels in that period of time.

Fueling this development is GlobalLogic’s OTT ‘Center of Excellence’ (CoE) which is made up of app developers, platform engineers, digital studios and testing services. It has significant experience working with Roku’s BrightScript framework, templated and customised screen designs, Roku Pay feature, Roku Advertising Framework (RAF), and certification requirements.

Commenting on the milestone, VP and global head, media and entertainment, GlobalLogic, Arun Mukunda said: “Streaming is now the primary method for consumers to watch TV, movies, sports and news. This has resulted in increased demand for seamless access to massive content libraries via numerous viewing platforms supported by various monetization models. Add in the fact that audiences are now located worldwide, and we now have a significantly more complex technology challenge for media providers.

“Our long-standing relationship with Roku and recent milestones demonstrates our ability to help global brands create and launch direct-to-consumer streaming services to market quickly and successfully.”