By Stuart Thomson
Western European OTT TV episode and movie revenues will reach U$45 billion in 2027; up from US$26 billion in 2021, according to figures produced by Digital TV Research.
According to the research outfit, the UK will contribute US$4 billion to the additional revenue pile, compared to Germany’s US$3 billion, France’s US$3 billion and Italy’s US$2 billion.
Digital TV Research says that the UK is the largest OTT revenue earner in the region currently. Its US$6 billion provided 24 per cent of the 2021 total. However, the UK’s US$10 billion in 2027 will represent 22 per cent of the region’s total – meaning that other countries are expected to grow faster.
SVOD subscriptions are predicted to reach 258 million by 2027, up from 164 million by end-2021. Four countries will provide two-thirds of the total. Germany will overtake the UK in 2026.
Principal analyst at Digital TV Research, Simon Murray said: “SVOD far exceeds any other revenue source for Western Europe. SVOD will increase by US$13 billion between 2021 and 2027 to US$30 billion. AVOD will add US$6 billion to reach US$12 billion.”https://www.digitaltveurope.com
