By Stuart Thomson
Middle East broadcaster beIN Sports is to be the exclusive broadcast partner for Premier Padel, the official global padel tour, across 37 countries across France, the Middle East & North Africa (MENA), Asia Pacific (APAC), the US, Canada and Turkey.
beIN Sports has agreed an initial one-year deal to broadcast the 2022 season with the option of extending the deal further. The rights in the US and Canada only include the inaugural Ooredoo Qatar Major 2022.
In the APAC region, the rights cover Australia, New Zealand, Singapore, Hong Kong, Indonesia, Malaysia, Philippines, Thailand, and Brunei.
Padel is popular in Middle Eastern countries including Dubai and has seen its popularity grow rapidly in other Arabic countries – notably in Egypt.
Premier Padel is the official global tour of padel, governed by the International Padel Federation (FIP) and backed by the Professional Padel Association (PPA).
The tour officially opens today with Ooredoo Qatar Major 2022, taking place at the Khalifa International Tennis Complex – with the tournament concluding on 2 April 2022.
The deal means that beIN Sports will become the latest global broadcaster to partner with Premier Padel, joining ESPN (South America, Central America, Mexico and Caribbean), Sky Sports (Italy, UK, Ireland, Germany, Austria, Switzerland), Viaplay (Sweden, Denmark, Norway, Finland, Iceland, Estonia, Latvia, Lithuania, Poland and the Netherlands), Charlton TV (Israel) and SuperSport (Sub-Saharan Africa).
