By Jonathan Easton
Polish national broadcaster TVP has announced a partnership with Redge Media for the tech company to serve as its service delivery platform.
Redge Media, described as the leading SDP in the CEE region, will integrate all streaming services within a single environment. The SDP consists of DAM (Digital Asset Manager), CMS (Content Management System) and integrated e-commerce, analytics and CRM module, providing responsiveness and advanced features.
The platform will also support OTT video advertisement, and promises to drive diversified end-user devices providing the applications for Connected TVs, mobiles and PCs.
Director of Distribution Bureau at TVP Polish Television, Marcin Klepacki said: “The consolidation of our streaming services is in line with our strategy of providing complete, high-quality services available to all Poles in one place. We are glad to entrust this strategic project to such an experienced technology company that has Polish DNA.”
Member of the board at Redge Technologies, Przemysław Frasunek said: “Creating a TV platform that integrates all streaming services belonging to TVP is a challenge only for a reliable and experienced technological partner. With our expertise in the OTT streaming services, we will facilitate the transfer of Polish Television content to an integrated platform which scales perfectly.
“The service will be used by millions of Poles, so it is a critical factor. This implementation confirms our strong position in the CEE – it will be one of the largest operations in the region.”
