ByJonathan Easton
Tennis’s ATP and WTA tours have partnered to launch a single mobile app.
The ATP WTA Live app, which is an effort to unify the fragmented sport, will provide access to the latest scores, results, stats, news, video and movement in the official rankings. The app will replace the existing standalone ATP and WTA apps.
Calls for unification between the tours increased the height of the Covid-19 pandemic, and while the Tennis United digital show proved successful there still remains fragmentation in the sport between male and female athletes.
Announcing the app in a press release, the ATP said that the app reflects “an acceleration towards on-the-go consumption of tennis, with more than 60 per cent of web traffic on ATP and WTA channels coming from mobile users,” with mobile traffic more than doubling over the past decade.
SVP Brand and Marketing, ATP & WTA, Dan Ginger said: “The ATP Tour and Hologic WTA Tour are part of the same season-long narrative and share many of the same events. ATP WTA Live has been launched to make it easier for fans to follow the story of both Tours in one app. Our broader ambition is to make tennis a more unified, consistent, premium product that serves the modern tennis fan. Launching ATP WTA Live today is a significant step in that journey.”
While breaking down many of the barriers existing in tennis, the ATP WTA Live app will still not provide access to scores from the four Grand Slams, the biggest events in tennis.
