By Ron Ruggless

Focus Brands LLC, the parent to such brands as Auntie Anne’s, Carvel and Schlotzsky’s, has named Tim Voss as its new chief technology officer, the company announced Thursday.

Atlanta-based Focus, which also owns the Cinnabon, Jamba, McAlister’s Deli and Moe’s Southwest Grill concepts, said it is overhauling its digital and technology offerings.

Related: Focus Brands appoints Tory Bartlett as chief brand officer of Moe’s Southwest Grill

“Focus Brands is undergoing a major transformation in the digital and technology space, so it is critical to have a strong leader to help drive change across the business,” said Jim Holthouser, CEO of Focus Brands, in a statement.

“Having the right technology in place will add value to our franchisees and provide a greater experience for our guests,” Holthouser said. “With Tim’s proven track record for driving tech and digital evolution, we are set up for continued success.”

Voss,  joins Focus Brands from the Gem Shopping Network, where he served as chief technology officer. Voss has also led digital transformations and consulted with such brands as Estée Lauder, Citigroup, Reuters and Wyndham Worldwide.

In his technology role at Focus, the company said, Voss will oversee digital channels, with the primary goal of leveraging technology to create more user-friendly loyalty platforms and programs. Steve Roach, Focus Brands’ chief information officer, will report directly to Voss, the company said.

Focus Brands operates and franchises more than 6,000 restaurants and foodservice outlets. It also owns Seattle’s Best Coffee on certain military bases and in certain international markets.