By  Jonathan Easton

Planetcast Media Services subsidiary Planetcast International and Wurl have announced a partnership to enable Indian media companies to tap into the growing FAST market.

The partnership will enable broadcasters and other content owners to explore the launch of FAST channels in India. The pair will also explore other collaborative initiatives, including supporting the launch of Indian content FAST channels internationally in markets that Wurl already support.

Chief operating officer of Planetcast Media Services, Sanjay Duda said: “India has an incredibly vibrant media market that Wurl and Planetcast think is perfectly suited to FAST distribution. Through Planetcast partnering with Wurl, India’s media and entertainment industry will gain the combination of our local media and international distribution expertise and the AI-driven ad targeting and data smarts of Wurl to make the perfect solution for the launch of Indian FAST channels.”

SVP Partnerships at Wurl, James Grant said: “No one knows India’s media market better than Planetcast, and our strengths focus on powering streaming TV and the technologies needed to successfully launch FAST channels. Together Planetcast and Wurl are partnering to ensure that Indian channels can reach more markets worldwide through the FAST model, and that the FAST opportunity in India can be explored and given the opportunity to grow as quickly as it has in other markets, including the Americas.”