By Jonathan Easton
Together TV and Red Bee Media have partnered to launch what they describe as the UK’s first social purpose streaming service.
The free-to-view streamer is an offshoot of the The Community Channel owned linear Together TV network. It targets a women’s audience aged 40 to 60, with programming related to health and wellness, hobbies, and creativity.
The service, whose apps will be revealed over the coming weeks and months, will act as an extension of its linear TV channel. Programming will continue to include factual entertainment and thought-provoking documentaries
The streaming service will be operated by Red Bee on its OTT platform, including the use of content protection with Just in Time delivery of DRM. The tech firm said that its complete OTT managed service will allow Together TV to focus on its content and marketing offering.
CEO at Together TV Alexander Kann said: “We are proud to launch this brand-new service that allows our viewers to enjoy Together TV’s inspiring shows and documentaries for free, anytime and anywhere in the UK. In addition, we hope this platform will help viewers to feel good and connected to the world around them.
“We selected Red Bee Media based on the company’s service delivery expertise, market understanding and as a good company to work with. We are delighted to have worked so closely with Red Bee Media and Nowtilus who have both worked tirelessly to help us reach this soft launch. We are also grateful to all our partners who have worked with us to help inspire the nation to do good for themselves and their communities.”
Chief product officer at Red Bee Media, Steve Russell,said: “With Together TV and Nowtilus, we have created a one-of-kind, innovative streaming experience for UK consumers. Supporting our customers to explore different models as they strive to carve out market share in a rapidly evolving media industry underscores the Red Bee Media strategy. We are delighted to be working with the Together TV team to bring this exciting new offering to viewers.”
