By Jonathan Easton
Spanish football top-flight league LaLiga has renewed its UK and Ireland broadcast deal with Premier Sports.
The broadcaster, which first started carrying the league in 2019, has renewed for a further three years, and will carry LaLiga until the end of 2024/25.
Premier Sports has also confirmed that the standalone LaLigaTV channel will remain available on Amazon Prime Video Channels and the Premier Sports Player.
CEO of Premier Sports, Richard Sweeney said: “We’re pleased to extend our relationship with LaLiga until 2025
“Since 2019, as Premier Sports and LaLiga have worked hand-in-hand to actively promote Spanish football, we’ve come to appreciate the deep-seated passion that makes LaLiga the most popular foreign league on these shores. With our recent addition of rights to the UEFA Nations League and Euro 2024 Qualifiers, we continue to position Premier Sports as a go-to destination for football fans across the UK and Ireland.”
Audiovisual director at LaLiga, Melcior Soler said: “These past three years have seen LaLiga reach British and Irish viewers via a unique distribution strategy forged in partnership with Premier Sports. We look forward to continuing to innovate in our offering to the UK and Ireland markets, allowing viewers everywhere to enjoy the best that Spanish football has to offer.”
