By Jonathan Easton
Warner Bros. Discovery’s International Advertising-Sales and Marketing Solutions division has announced a partnership with LiveRamp.
The partnership will see the creation of a new privacy-first solution to bring clients targeted addressable marketing at scale across Eurosport’s online platforms.
The tech is developed using LiveRamp’s Authenticated Traffic Solution (ATS), and enables brand partners of Eurosport to use cookie-less identifiers to engage more efficiently with audiences with addressable reach, and a one-to-one targeting capability
The solution will begin with Eurosport brand partners on Eurosport.com and local platforms in France (Eurosport.fr), Germany (Eurosport.de), Italy (Eurosport.it),Romania (Eurosport.ro) and Spain (Eurosport.es), and is being live trialled in the UK (Eurosport.co.uk).
Senior director, International Digital Ad Sales, Sports & Entertainment, Luke Whalley said: “The scale of Warner Bros. Discovery and the breadth of our portfolio offers our partners a unique opportunity to engage with anyone and everyone. When you combine this with our ability to be incredibly targeted in who you can reach when accessing our premium audiences through our channels and platforms, it is clear how we can help drive significant ROI from our client’s campaigns.
“As one of the most visited free-to-access sports destinations in Europe and ahead of a huge summer of sport, it is hugely exciting to extend this targeting capability to Eurosport’s online destinations. The fact we can offer clients a fully addressable and targeted solution, while also continuing to help enhance privacy for our audiences, is particularly satisfying.”
SVP, Addressability and Ecosystem at LiveRamp, Travis Clinger said: “We believe in a new ecosystem that puts individuals in control of their data, that brings publishers and marketers closer to individuals and each other; Discovery Eurosport’s deployment of ATS is the latest step towards this ecosystem. With so much change sweeping through the market, we’re seeing adoption of ATS rise for a number of reasons, but most importantly among them, ATS offers publishers and brands better results, today.”
