By Jonathan Easton
Australian broadcaster Optus Sport has secured exclusive rights to Spain’s LaLiga.
The broadcaster has agreed a multi-year deal to broadcast 380 matches per year live via its streaming app. The deal also includes select live matches from Spanish football’s second tier, including promotion playoffs and a range of other highlights, news and review programmes.
LaLiga joins a rights portfolio which includes the English Premier League, UEFA Euro 2024, J. League and this summer’s UEFA Women’s Euro 2022.
Optus VP TV, content and product development, Clive Dickens, said” “We are delighted to announce that Optus Sport has secured these exclusive LaLiga rights here in Australia. The addition of Spain’s top professional league to Optus Sport’s line-up of premium rights shows our continued commitment to acquiring the world’s best football that our customers love. We look forward to bringing an unprecedented level of LaLiga coverage to Australian fans and partnering with them to significantly expand interest in LaLiga.”
LaLiga’s audiovisual director Melcior Soler said: “At LaLiga we always look for best-in-class partners to deliver Spanish football to fans everywhere. Our agreement with Optus Sport ensures people in Australia will be able to enjoy LaLiga to the fullest. This is going to be even more important now to fans down under with some of Australia ́s top talent represented in LaLiga clubs”.
