Nearly A Third Of US Population Has Never Heard Of The Metaverse

By Sara Lebow 

Around one-quarter of people in the US ages 13 to 34 are fans of the metaverse. But for every person who gives it a thumbs-up, there are about two in that age group who dislike or have never heard of the concept.

For brands, “entering the metaverse” can be buzzy rhetoric for attaching their name to a collection of walled virtual reality ecosystems. And if most people don’t actually like or know about the metaverse, this high-tech hype runs the risk of hurting more than helping.