By Jonathan Easton
Warner Bros. Discovery Sports (WBDS) has revealed record-breaking audience engagement across 50 markets in Europe for its coverage of the Tour de France.
The headline figure was triple-digit streaming growth on OTT platform discovery+. WBDS said that it grew its Tour de France streaming audience by five times compared to 2021, with streaming across all platforms including the Eurosport App increasing by 32 per cent year-over-year.
The media giant also praised the Tour’s linear performance, as the event scored the best overall pan-Europe Tour de France television performance for five years with record audience tune-in in key markets including France, Spain and Norway. Overall TV viewership across Europe on Eurosport 1 and Eurosport 2 rose by 23 per cent versus 2021.
Away from live coverage, video consumption was also up on Eurosport.com where media starts increased by 50 per cent from 2021 while total video minutes watched were up 40 per cent year-over-year.https://www.digitaltveurope.com
