By Jonathan Easton

Sports betting company FanDuel Group has announced the launch of a new linear TV network and a standalone OTT platform.

Both FanDuel TV and FanDuel+ will go live in September, with the company claiming it to be the first linear/digital network dedicated to sports wagering content.

FanDuel TV will be distributed on linear television by  cable and satellite distributors including Comcast Xfinity, Spectrum, Verizon FIOS, DirectTV, DISH, Cox Communications, FuboTV, YouTubeTV, and Hulu. It replaces horse racing channel TVG Network. FanDuel+, which is available for free to existing FanDuel customers with accounts on any of its sportsbook, casino, horse racing or daily fantasy platforms, will be available on DTC OTT platforms including Roku, Apple TV, and Amazon Fire.

Horse racing will continue to make up a core part of FanDuel TV’s content offering, while the broadcaster will also air more than 3,000 hours of live sports including international basketball league action from the National Basketball League (NBL) Australia’s professional league, the Chinese Basketball League, as well as the French and German pro leagues.

In addition, well-known pundits such as Kay Adams, Pat McAfee and Lisa Kerney will all host programming to keep sports fans up-to-date with the latest goings on.

Chief commercial officer, FanDuel, Mike Raffensperger said: “FanDuel TV is the first network designed from the ground up to be watched by viewers with their phone in hand. We intend for FanDuel TV to sit at the intersection of live sports and interactive content and believe Kay is the best example of an on-air talent who can bring fans closer to the narratives of the games they care about most. Our goal is to provide fans with compelling programming to watch and wager on in tandem with our mobile app.”