By Jonathan Easton
The operator of Freeview and Freesat, Digital UK has hired Samsung’s Deep Halder to the newly created role of chief commercial officer.
The exec will lead the development of the organisation’s commercial and partnership strategy, with a key focus on consumer electronics and operating systems partners.
Currently part of Samsung’s UK & Ireland TV leadership team, Halder has held a number of roles at the company in strategy, business development, commercial, sales & marketing and general management.
Digital UK CEO, Jonathan Thompson said: “I’m delighted that Deep is joining Digital UK in this important role as we think about the evolution of free-to-air television in the UK. Building long-term partnerships across the industry has been a vital part of the success of free-to-view TV in the UK and will remain a key part of our future. Deep is a highly experienced exec with a long and successful career at one of the world’s leading technology companies and I’m looking forward to him bringing his experience and expertise to DUK as we move free TV forward.”
Deep Halder said: “Working for Samsung has been a fantastic experience and I’m proud to have played a part in the company’s success as a Top 10 global brand. I’m now looking forward to moving to the other side of the TV business to lead the commercial activity for the UK’s free TV platforms in what is a fast moving, global market. I’m particularly looking forward to meeting all of the partners Digital UK already works with and hopefully forging some new relationships as well.”
The company has also announced the promotion of finance and legal director Eric Mitchell, a 15 year Digital UK veteran, to chief finance officer. Current director of business development and strategy Simon Hunt will step down from his role at the end of September.
The pair of appointments serve to wrap up an executive reshuffle which included the hire of two Channel 4 execs.
Digital UK’s full leadership team now includes: Orf Warr as CTO; Sarah Milton and Carl Pfeiffer as CPO (on a job-share basis); Deep Halder CCO; and Eric Mitchell CFO.
