By Jonathan Easton
Millennial-focused channel operator Insight TV has announced a partnership with French telco Free for the operator to launch its new flagship channel.
Free will be the first provider in Europe to launch INULTRA, Insight TV’s flagship UHD HDR channel, since its rebrand.
Free customers can now access lifestyle content from Insight TV such as Squad Goals – Dorking Till I Die, A Simple Path, Tomorrowland Winter 2022, Supercar Blondie and Travel with a Goat.
This latest deal sees Insight TV content available on more than 175 platforms across linear, digital, FAST, social media, and SVOD.
CEO, Insight TV, Rian Bester said: “Insight TV is extremely excited to add France to our constantly growing global coverage. As one of the biggest markets in Europe, it is a proud step for us to bring our total number of countries where viewers can enjoy our channel to 54. It is extra special to take this momentous step on the top tier platform of Free. We look forward to a long and prosperous partnership.”
The news comes several weeks after Insight TV announced a deal to add its INTROUBLE action sports channel to the SportsTribal FAST platform.
