By Andy Fry
Sky Deutschland and the Seven.One Entertainment Group have reached agreement for a Bundesliga match between Bayern Munich and Werder Bremen to air live on the latter’s free to air channel Sat.1 on November 8th. Sky controls a package of around 200 live Bundesliga games a season until 2024/2025 as part of a four-year deal.
SAT.1 and Sky will broadcast the live game in parallel. As part of the broadcast, Sky will promote its own sports and Bundesliga products.
Commenting, SVP sports rights & commercialization, Sky Germany, Hans Gabbe said: “Through the agreement with Seven.One Entertainment, we are making the great Sky Bundesliga product and our high-quality editorial reporting available to the general public. With this we are advertising on our own behalf and for the German football in general.”https://www.digitaltveurope.com
