By Stuart Thomson

UK digital-terrestrial free-to-view platform Freeview has passed the milestone of 60,000 hours of on-demand free content.

Celebrating its 20th anniversary, Freeview said it had increased its on-demand offering by 20,000 hours since April.

Most Freeview viewers will have full access to the enhanced ITV on-demand offering, ITVX service.

Freeview’s connected service, Freeview Play, provides access to over 80 live TV channels and eleven on-demand players including BBC iPlayer, ITVX, All 4, My5, UKTV Play, CBS Catchup Channels UK, Legend, STV Player, POP Player, PBS America, and BBC Sounds.

Having reached over 18 million households by 2012, the company launched Freeview Play in 2015, before branching out to mobile devices in 2019, allowing viewers to browse and watch shows on the go.

In the last two years, Freeview Play has brought boxsets, a new content discovery app Explore Freeview Play and accessible TV guides to its 11 million active users.

Freeview currently reaches 18 million UK homes.

“From 40,0000 hours of content in April 2022 to 60,000 hours today, Freeview Play’s offering just keeps getting stronger and stronger. With more live channels, brand-new on demand player PBS America, and the launch of ITVX, it’s been a great year for Freeview Play and we are so happy to be able to offer viewers so much fantastic content, completely free of charge,” said Marketing Director at Freeview Play, Owen Jenkinson.