By Andy Fry
Connected TV solutions provider Amagi has announced that fast-growing streaming Plex is joining its end-to-end content marketplace as a platform partner. As Amagi’s platform partner, Plex gains access to Amagi’s comprehensive network of 2,000+ FAST channels and AVOD libraries from leading content brands.
“Plex has quickly become a one-stop-shop for consumers’ streaming needs,” said Srinivasan KA, co-founder and chief revenue officer, Amagi, “simplifying access to content on any device anywhere. By tapping into Amagi’s extensive network of content partners, Plex will be able to take its content offerings to the next level,”
“Amagi is an important partner to Plex with our goal to distribute the highest quality TV channels for audiences everywhere,” said Shawn Eldridge, VP, business development and content, Plex. “The partnership opens up opportunities for audience expansion and revenue growth, while offering our viewers a greater selection of content.”
Plex has established itself as a leading player in the rapidly expanding FAST market, In addition to the content unlocked by Amagi, it has already partnered with the likes of Warner Brothers Discovery, NBC Universal, Paramount, AMC, A+E, BBC, Lionsgate, Hallmark Media, E.W. Scripps, A24, Relativity, Hearst, and Crackle.
At CES 2023 in Las Vegas, earlier this month, Plex said it had “grown its monthly active users to 16 million with billions of minutes watched and nearly tripled its annual ad revenue”. It also doubled its FAST programming, and expanded internationally.
FAST channels on Plex now stand at over 300, with the top performing channels being A+E’s Crime 360, Hallmark Movies & More, and The Walking Dead on Stories by AMC.
On the international front, Plex said:. “In 2022, minutes viewed more than doubled year-on-year in Australia, Canada, Mexico, UK, and South Africa. Minutes viewed in Spain grew 2X, with Brazil growing 3X. The international growth is largely attributed to a focus on new partners, including Rakuten, BBC, eOne, VVS and Trinity.”
