By Melissa Kasule
Viaplay has revealed it will launch its streaming service streaming service on a direct-to-consumer basis in the US on 22 February and in Canada on 7 March.
Viewers based in both countries will be able to stream more than 1,500 hours of premium European content through the Viaplay app when it’s launched, with at least one premiere to follow every week. With the service priced at US$ $5.99 and CAD $6.99 per month in the US and Canada respectively..
The D2C streaming service is already available in Sweden, Norway, Denmark, Finland, Iceland, Estonia, Latvia, Lithuania, Poland, the Netherlands and the UK, with the North American launch it will take the company’s D2C footprint to 13 markets.
The Viaplay app is supported by a wide range of devices and platforms in North America, including smart TVs; Android and iOS smartphones and tablets; Amazon Fire TV, Android TV, Apple TV and Chromecast; and Mac and PC. Viaplay is also available in the US through Comcast’s Xfinity and Xumo platforms, and as part of the Roku channel’s premium subscriptions line-up
Viaplay Group president and CEO Anders Jensen commented: “In just two years, Viaplay has expanded from the Nordic region to become a truly international entertainment provider, both direct-to-consumer and through partners. Our premium storytelling, combined with world-class sports in our European markets, is helping to set us apart from the competition, and we tailor our offering to each new country. We see an appreciative core audience in North America for our stylish international content, and an attractive opportunity to take a specialised position in the world’s most dynamic streaming market.”
“The appetite for top-quality international content is higher than ever in North America, so the time is ideal to bring the best of Nordic storytelling direct to local audiences,” added North America & Viaplay Select, chief commercial officer, Vanda Rapti.
