The world leader in powering global rewards card and payment value propositions for financial
brands, Ascenda, has announced its partnership with Axis Bank, India’s third largest private
sector bank to power their innovative new rewards programme.
Axis Bank, with a presence of 4,760 branches in India across 2,676 cities and towns, is going to
leverage Ascenda’s premium rewards infrastructure and points exchange marketplace to
produce a unique proposition targeting the ever increasing premium traveler segment.
Speaking on this announcement, President & Head- Cards & Payments, Axis Bank, Sanjeev
Moghe said, “We have been continuously working on innovation-led partnership models to
strengthen value propositions for customers and deliver premium benefits at convenience. In
this endeavour, we are delighted to have partnered with Ascenda to power our innovative
rewards programme. We have observed that the travel segment is a high engagement area for
our customers and our best-in-class rewards proposition will add an immense value to our
customers’ travel plans.”
VP of Partnerships & Marketing at Ascenda, James Cooper added: “We’re proud to announce
this partnership and are delighted to be working with Axis Bank, enabling their growth in the
Indian premium card market at a time when travel is rebounding in such fantastic fashion.”
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