By Melissa Kasule
Formula 1 and technology provider Tata Communications will become the Official Broadcast
Distribution Provider to the ABB FIA Formula E World Championship.
Per the multi-year agreement, Tata Communications will deliver content to viewers around the
world as part of Formula E’s new remote broadcast production of live races.
Tata Communications will broadcast more than 160 live video and audio signals from Formula E
races using 26 media edge locations across North America, Europe and Asia.
This deal comes following the technology provider’s multi-year strategic collaboration with
Formula 1 in 2022 where Tata Communications was named the Official Broadcast Connectivity
Provider of the motorsport.
CEO of Formula E, Jamie Reigle said: ” Tata Communications’ support over the years has
enabled state-of-the-art remote production possible, with real-time TV signal transmissions
from the race venues to our broadcast centre in London and finally to the audience’s screens.
Thus, bringing down multiple logistical challenges, driving cost efficiencies, travel flexibilities for
our employee, especially women, and reducing emissions.”
Managing director and CEO of Tata Communications, A.S Lakshminarayanan added: “There are
85 cameras capturing the event for over 400 million people watching all over the world. To be
able to facilitate that truly speaks about the power of internet that we have been able to
leverage, with our dedicated media cloud and edge computing capabilities. And apart from our
long-standing partnership with FIA, we extend the services to multiple major sporting leagues
across the world.”
https://www.digitaltveurope.com
