By Melissa Kasule
Hispanic tech outfit and OTT Provider Canela Media has tapped Amagi end-to-end fast marketplace to enrich and monetise its content catalogue.
Canela Media will have access to Amagi’s Free Ad-supported Streaming TV (FAST) marketplace, Amagi Connect, which offers global platforms hundreds of fully monetised FAST channels that are powered by Amagi’s streaming SaaS technology.
Canela Media will benefit from the growing demand for Spanish-speaking FAST channels targeted toward Hispanic audiences in the US. Powered by Amagi, the company will have first access to pop-up channels, stunt events, performance insights, among more.
Speaking on the partnership with Canela Media, Co-founder, Amagi Srinivasan KA said: “By helping them curate great content on their platform, we are helping them sustain their growth momentum. We believe that the partnership with Amagi will solidify Canela Media’s position as a premium Spanish-language content provider in the USA and Latin America.”
“The strategic partnership with Amagi is a catalyst to our growth in the ad-supported streaming space. We are now able to easily introduce new channels to engage our audience and create new opportunities for monetisation all in one place, helping us continue to build our winning OTT brand,” said SVP content distribution, Canela Media, Karsten Amlie.
