The customer growth platform of choice for modern SaaS organizations, Catalyst has announced Sha Ma’s promotion to Chief Technology Officer.

Sha joined Catalyst in 2020 as VP of Engineering shortly after the company’s Series-B announcement. She has built a world-class engineering team with an incredible track record of delivering high-quality features to our customers. Under her leadership, the Engineering team tripled, and the company achieved 10x in revenue growth.

Sha has cultivated a culture of collaboration and innovation at Catalyst. As a customer-focused Engineering leader, Sha models Customer Led Growth (CLG) through her strong partnership with our Go-to-Market teams and customers, adopting the mindset that Engineering, Product, & Customer Success jointly own the success of our customers. During her tenure, Sha implemented a technology strategy to stay ahead of business growth through horizontal scaling; in parallel, she championed Catalyst’s investment in a modern data stack built on top of industry-leading data processing technologies. Her work has dramatically accelerated Catalyst’s vision as the Customer Growth Platform (CGP) that delivers precise and actionable insights to our customers.

“I’m extremely proud of the team and how much we’ve accomplished in the last 2.5 years,” said Sha. “Together, we have built the best-in-class software for driving growth through customers at scale. As the CTO of Catalyst, I am incredibly excited by the huge opportunities ahead of us. We aim to simplify further and democratize our customers’ access to data so that they can gain a competitive edge through customer-led growth. We are helping our customers identify expansion opportunities, boost growth signals, and automate workflows for creating long-term success and advocacy on our unified platform.”

Before Catalyst, Sha was VP of Engineering at GitHub, responsible for the Community, Core Platform, and Ecosystem teams. In 2017, as VP of Engineering at SendGrid, Sha was part of the leadership team that took the company public. She cares passionately about Diversity, Equity, and Inclusion in the workplace, and in 2018 was named winner of the Denver Business Journal’s Outstanding Women in Business in Technology and Telecommunications. She holds dual Bachelor’s of Science degrees in Computer Science and Management Science and a Master’s of Engineering degree from Massachusetts Institute of Technology.

“I’m incredibly excited to announce Sha’s promotion to Chief Technology Officer here at Catalyst,” said  CEO and co-founder of Catalyst, Edward Chiu. “She has brought immense scale and unbelievable performance over the past two years with engineering under her leadership. Within six months of joining, she completed a comprehensive technology assessment and organized the Engineering team toward business outcomes. Beyond performance, Sha cares deeply about her team, fostering a tremendous emphasis on developing and growing members within engineering to meet their career goals. I’m incredibly proud to have Sha continuing to drive the technology future of Catalyst and look forward to more exciting things to come!”