By Melissa Kasule
Asia Pacific OTT TV episodes and movie revenues will reach US$52 billion in 2028, predicts Digital TV Research.
OTT TV episodes and movie revenues across the Asia Pacific region will go up by 56per cent from the US$33 billion recorded in 2022.
The media research outfit also forecasted from the US$19 billion additional OTT revenues, China will add US$4 billion, India US$2 billion, South Korea US$3 billion and Japan US$4 billion.
China is to account for 38per cent of the region’s total revenues by 2028, down from 48 per cent in 2022 as the other countries grow faster.
While Western Europe is to generate OTT episode and movie revenues US$45 billion by 2028, with the Eastern European market expected to produce US$5.7 billion. As well as 19 Latin American countries are predicted to contribute to US$16 billion of OTT episode and movie revenues by 2028.
The research outfit also reported earlier that by 2028 Asia Pacific pay TV revenues are expected to fall by US$1.6 billion.
“Asia Pacific SVOD revenues overtook AVOD revenues in 2019, mostly due to the advertising downturn in China. AVOD will recover, but will remain lower than SVOD. SVOD and AVOD revenues will climb to US$7 billion and US$11 billion respectively between 2022 and 2028,” said principal analyst at Digital TV Research, Simon Murray.
