Sony Group Corporation has announced the establishment of Sony Research Inc., as a wholly owned subsidiary of Sony Group Corporation with the mission to “pioneer the future of creation.” As communicated at the R&D Strategy Briefing in December 2022, Sony Research will undertake research and development of unprecedented disruptive technologies that aims to empower creators around the world to maximize their creativity, the value of their IP and fan engagement. Sony Research defines creators in the largest possible sense and envisions its technology to also empower creation that can make fundamental societal contributions.

At its inception, Sony Research will focus in the areas of Sensing, AI and Virtual Spaces. Sony AI, which was founded in 2020, will be a part of Sony Research and Sony Research will build upon the success of Sony AI, and expand its scope to encompass additional research areas and greater challenges in the future.

Sony Research, headed by Hiroaki Kitano, current Senior Executive Vice President and CTO of Sony Group Corporation, will operate globally with projects and partners around the world.

“Sony’s Purpose is to ‘Fill the world with emotion, through the power of creativity and technology,’ and to realize this vision we must continue to innovate and create technologies that will accelerate Sony’s transformation into an AI and data-driven company and support Sony’s businesses,” said Kitano. “The creation of Sony Research supports this effort through research and development in domains including sensing, AI, and digital virtual spaces, which will play a central role in expanding Sony’s business in the future.”