Andre Russell Signs On As Brand Ambassador For UK Tech Company
UK-based consumer technology company T4tec announced Friday that it had signed a strategic partnership deal with renowned international cricketer Andre Russell as part of its brand alignment strategy for the Middle East and Asia region. As part of the deal, the West Indies all-rounder will be actively involved in T4tec marketing activities and brand campaigns for the regional market, tapping the region’s growing love for cricket. According to the T4tec spokesperson, the partnership with the 34-year-old Kolkata Knight Riders player is a deliberate move for the brand to establish a...