EMOTIONAL INTELLIGENCE

The lack of international co-operation risks failing the most crucial test: that of vaccinating widely enough to eradicate COVID-19 everywhere. This failure could lead to an unmitigated economic and social disaster. Vaccination is so far confined to a limited number of countries. At the time of writing, ten countries represent around 90 per cent of total vaccination doses administered. Worse, while some of these countries have ordered enough doses to vaccinate their entire population 3 to 5 times over, many countries in the world remain entirely deprived of vaccines at...

In an unusual move and in a bid to tackle its high attrition rate, Cognizant has set up a US$30-million corpus, dubbed as a retention fund, to hold back top performers and digitally-skilled employees. The corpus is used when such employees receive offers from competitors. Cognizant, sources said, matches the competitor’s offer. The company’s annualised attrition rate in the December quarter was 19 per cent, one of the highest among the large IT companies. While overall attrition moved up just 1 per cent compared to the previous quarter, there was...

2020 was an emotional rollercoaster. A global pandemic, economic upheaval, social unrest, and a contentious election have all left consumers reeling and it is time to be up to speed regarding emotional intelligence as it is beyond feelings. JIM NAIL and SARAH DAWSON show us how. Marketers know that emotion is the biggest driver of purchase decisions and naturally attempt to tap into these turbulent consumer emotions. But those attempts can fall flat (see: this mash-up of pandemic advertisements that all sound identical), because marketers don’t always have a clear...