A business-to-business (B2B) SaaS platform for customer engagement and retention, CleverTap has announced it has signed definitive agreements to raise US$105 million in a Series D funding round led by CDPQ. IIFL AMC’s Tech Fund, along with existing investors Tiger Global and Sequoia India, also participated in the round.
CleverTap was founded in Mumbai in 2013 and is headquartered in Mountain View, Calif. Its platform leverages machine learning and artificial intelligence to offer a user engagement suite.
“Our vision has been to reshape the way businesses engage with their consumers and bring the tech to martech,” co-founder and executive chairman of CleverTap, Sunil Thomas said in a statement. “The addition of long-term investors CDPQ and IIFL AMC Tech fund to CleverTap’s existing backers, Sequoia India, Accel, Tiger Global, and Recruit Holdings is a great endorsement of the successful business we have built, the innovation we bring to the market and the growth potential CleverTap holds.
“The fresh funds will help fuel our plans to further strengthen our presence in key geographies and expand our teams. The last few months have been quite exciting for us with the Leanplum acquisition and unveiling of TesseractDB. And now with the new institutional investors coming on board we have all that we need to grow at a faster rate while consolidating our position as the global leader in the retention space.”
Cordial Launches Strategic Integrations
Cordial, a cross-channel marketing and data management platform, has launched a new bi-directional integration expansion with strategic data partners Amperity, mParticle and Segment.
Cordial’s platform facilitates integration with data partners. With the enhanced integrations, users can streamline real-time data. They can do this by:
Transferring cross-channel engagement data from Cordial to customer data platforms (CDPs)
Ingesting contact, behavioral and ecommerce event data from CDPs into Cordial
Integrating with data partners for audience segments and/or profile enrichment
“Data powers our clients’ performance and accelerates how they innovate and grow their businesses,” CRO of Cordial, Rachel Bergman said in a press release. “These seamless integrations were developed with best-in-class data and analytics partners, to better serve our clients, enhance their customers’ experiences and deliver on our client’s overarching marketing goals.”
