Conductrics Integrates Customer Surveying Capabilities, Konabos Hires Former Sitecore CTO
By Dom Nicastro
A digital experimentation and artificial intelligence (AI) software-as-a-service (SaaS) company, Conductrics, has announced it has integrated customer surveying capabilities into its A/B testing, experimentation and optimization platform.
“Working alongside our client partners, it became clear that even though tools for experimentation and optimization are extremely powerful, they have been inherently limited because no matter the type of A/B Test or ML (machine learning) algorithm, experimentation and personalization has lacked visibility into a key, and necessary, source of information — the voice of the customer,” Conductrics’ co-founder and CEO Matt Gershoff said in a press release.
Conductrics offers a combination of survey, experimentation and personalization. Users can access survey responses as goals in future A/B tests. Conductrics Research will be released on Aug. 15., available to all existing users for no additional cost. All new licenses will include this new feature.
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