Former Infinity Works Director Of Technology Joins Hedgehog Lab As CTO

By Jessel Renolayan, Tech Times

Global technology consultancy, Hedgehog Lab, has announced the appointment of Edward
Marshall (Ed) as chief technology officer.
Ed was previously director of technology for cloud and digital transformation consultancy,
Infinity Works, before moving into the role of managing director during the acquisition by
Accenture in 2021.
Having held both these roles and being closely involved in Infinity Work’s acquisition and
integration into Accenture, Ed possesses a wealth of experience in defining business strategies
and leading technological developments to aid business growth.
His appointment at Hedgehog lab symbolises the firm’s commitment to building on a record-
breaking 2022 and making further advancements into the innovative world of technology.
Hedgehog Lab is renowned for helping global brands with the design, development and
maintenance of digital products on mobile, web and connected platforms.
As a trusted and highly reputable company within the financial, consumer and logistics services
sectors, some of its most recent clients include AJ Bell, Deliveroo, Kodak Alaris & Tesco Bank.
The firm already operates internationally with offices in the United States and Bulgaria, and is
looking to further expand its presence and service offering across the globe.

As the new CTO, Ed will use his decades of experience to define this future business strategy,
focusing specifically on the technological solutions available to clients and the recruitment of
skilled specialists to continue delivering advanced solutions.
Commenting on his appointment, Ed said: “Whilst it’s the end of an era leaving Infinity Works,
the opportunity I’m being given to make an impact at Hedgehog Lab fills me with pride.
“Hedgehog Lab is in such a fantastic position in today’s global market, and I cannot wait to build
on that and lead the firm to further success.
“As a society, we’ve begun a journey to being ‘digital first’ in how we consume products and
services, I think we’d all agree there’s so much more we can do to make tech more human-
centred, seamless, engaging and ultimately beneficial. My role will allow me to lead the team in
delivering the best-in-class digital products across numerous industries to meet this demand.”
Chief executive office at Hedgehog Lab Sarat Pediredla added: “Ed’s arrival marks a pivotal
moment in our journey, and we’re confident that his contributions will have a positive impact
on our consultancy and the clients we serve. As a seasoned expert in cloud and digital
transformation, he brings an unparalleled level of leadership and vision that will supercharge
our growth.”
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