By Jonathan Easton
French streamer Molotov has signed a distribution deal with SPI/FilmBox to add gaming and esports channel Gametoon to the platform.
The channel features hundreds of hours of gaming and esports content and will be offered as a part of the Gamer Zone package. The channel bundle is available to users for €1.99(US$2.15) per month and also aggregates content from ES1, Game One, Mangas, Gong Max and J-One.
SPI/FilmBox says that Gametoon was created “by true gaming and esports enthusiasts.” It features game reviews, esports tournaments and exclusive game walkthroughs and sessions from popular streamers.
MD Western Europe and Africa at SPI International, Georgina Twiss said: “We are excited to sign our first deal with the innovative streaming platform Molotov for one of our most unique channels, Gametoon, which has revolutionized the way audiences consume gaming & esports related content. Molotov and SPI/FilmBox both acknowledge the importance of adapting traditional television to modern needs and we are confident that our shared vision will render this a long-lasting partnership.”
MD at Molotov, Grégory Samak said: “The gaming and esports perspectives are very promising on our platform and we are happy to bring content from an international gaming & esports specialist likeGametoon to our Gamer Zone offer.”
This is the latest distribution deal for Molotov which reached a major milestone of 10 million monthly active users at the end of January.
Molotov, which was launched in 2016 by AlloCiné founder Jean-David Blanc and Canal+ co-founder Pierre Lescure in 2016 and subsequently received funding from Sky, said that the service saw a 63 per cent increase in time spent on the platform and an 82 per cent increase in subscriptions during 2019. https://www.digitaltveurope.com
