By BW Online Bureau
The Indian Institute of Management Rohtak organised a management conclave at its campus at Rohtak on October 29, 2022. The theme of the event was ‘Maneuvering Disruption through Resilience, Collaboration and Execution’. Industry stalwarts from organisations like Devarshy Ganguly, Head of Marketing, MagicBricks; Venkatesh Kidambi, Global Head, Digital Marketing & CRM, Kimberly Clark; Puneet Kapoor, CMO, Ebro India; Vijaya Kumar Ivaturi, Co-founder and CTO, Crayon Data, Munender Soperna, CIO, Dr Lal Pathlabs; Vinod Bhat, CIO, Vistara; Shiv Kumar Bhasin, CTO, NSE India and Pradeep Ramakrishnan, CTO, KFC (Yum Foods) participated in various panel discussions.
Director, IIM Rohtak, Prof Dheeraj Sharma set the tone of the conclave by emphasising on the issue of accelerating marketing transformations and applying behavioural analytics in the evolving business environment. Today, we are in an era where individuals are expanding resources and investing in experiences. With changing consumer behaviour globally, we are going to witness a seismic shift in people’s mind set. People today are more idealistic, socially-conscious and more experience-oriented than any of their preceding generations.
The panellists engaged in a Q&A session with the students and shared relevant takeaways regarding the industry.
