By Andy Fry
Streaming platform Starz, which is owned by Lionsgate, has teamed up with Amazon to offer a
bundled proposition with Amazon-owned streaming service MGM+ on Prime Video in the US.
The bundle, which launches in the coming weeks, will offer Starz and MGM+ for US$11.99 per
month – a 20 per cent discount vs. the combined price of both services. Both MGM+ and Prime
Video are part of Amazon’s streaming ecosystem.
Alison Hoffman, president, domestic networks for Starz, said: “We are excited to join forces
with Amazon to offer Starz with MGM+ to their customers on Prime Video. Starz is a
complementary service to general entertainment offerings, so we’re thrilled to see bundling is
here and believe there will be many more bundling opportunities to come.”
The bundled package offers cut-price access to series including Outlander, Power (both Starz),
Godfather of Harlem and Rogue Heroes (both MGM+). Premium movies are also available, such
as Top Gun: Maverick and the James Bond franchise.
Although the Starz/MGM+ bundling deal only relates to the US, it does suggest a business
model that Lionsgate might seek to deploy more widely for its international streaming platform
Lionsgate+, as it seeks to stay competitive against larger rivals like Netflix and Disney+.
Lionsgate also has a stake in MENA-targeted streaming platform Starzplay, which recently
forged an alliance with Egyptian streamer Watch It.
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