By Kingsley I. Ilechukwu
On 3rd September, the first AR online launch integrating technology and photography hosted by TECNO came to a successful conclusion. Following the theme of ‘Break to the Next Level’, this launch brings the latest camera phone TECNO CAMON 16 Premier with flagship-level 64MP ultra quad and the first pioneering 48MP dual front camera to the market.
The TECNO CAMON 16 Premier Grand Launch was full of surprises. The lens of the CAMON 16 Premier is akin to what we see with our eyes and can take exceptionally clear images. TECNO’s efforts in innovation bore fruit when it was awarded the “Camera Technology Innovation Smartphone Gold Award” for its outstanding camera functions at the Internationale Funkausstellung Berlin (IFA) – the world’s largest and most prestigious home appliance and consumer electronics event.
TECNO also bagged the championship in the world’s premier computer vision event at the Look In Person (LIP) of CVPR 2020 in the track 5 of Dark Complexion Segmentation competition. Shortly after,the company also announced that it had gained the approval by the United Nations specialized agency International Telecommunication Union SG16 (ITU-T SG16) on a new work item of Reference architecture for mobile terminal computational photography system to lead the formulation of the first international standard for mobile terminal computing and photography systems.
It is the first time TECNO utilized AR technology to its grand launch in teaser session to bring the audience a brand-new experience. Through the launch warm up session, the audience were able to use their smartphones to enter different segments of the event to immerse themselves fully in the virtual launch. The grand launch has both product display and product explanation, allowing the audience to gain a more in-depth insight into the product details and concept. Real-life photos that were captured by the phone, combined with the unique stage structure allowed light and shadows to switch freely – creating an experience comparable to reality. This capability gave the audience a more intuitive experience and a more in-depth understanding of CAMON 16 Premier’s superb photography skills, significantly boosting the professional reputation of its cameras.
