By Sarah Clark
Visa has launched its ‘Tap to Add Card’ service in Ukraine, Georgia and South Africa, enabling cardholders to add their bank card to their mobile wallet via NFC by simply tapping their card to their NFC mobile phone.
“Bringing enhanced security and convenience, Tap to Add Card eliminates the cumbersome process of manual entry, a common source of errors and a vulnerability exploited by fraudsters seeking to compromise sensitive card information,” Visa says.
“The tap generates a unique, one-time code validated by Visa’s Chip Authenticate service, ensuring secure provisioning of card credentials and offering a significantly faster and more secure alternative to traditional methods.”
“Tap to Add Card is designed to benefit all stakeholders in the payments ecosystem,” Visa adds. “Offering an experience similar to in-store payments, cardholders can enjoy a faster, more convenient, and more secure way to add cards to their digital wallets, encouraging greater adoption of digital payments.
“For issuers, Tap to Add Card can help reduce the risk and associated costs of provisioning fraud, simplifies the add-to-wallet process leading to fewer customer service inquiries and improves transaction approval rates.
“Similarly, for digital wallets, Tap to Add Card follows Visa security standards, reducing the risk of card compromise and promising a potentially higher token provisioning rate due to fewer card entry errors, while also presenting the opportunity to introduce new customer experiences.”
“We are excited to bring the enhanced security and simplicity of Tap to Add Card to Ukraine,” says Tetiana Chorna, Visa’s country manager for Ukraine. “The solution provides cardholders with greater peace of mind when adding a card to a digital wallet, knowing their information is protected by advanced security measures.
“We believe that Tap to Add Card will be instrumental in driving further adoption of digital wallets in Ukraine by addressing key security concerns and simplifying the user experience.”
“”We are excited to bring the enhanced security and simplicity of Tap to Add Card to Georgia,” adds Diana Kiguradze, Visa’s regional manager in the Caucasus region. “Using this technology to add a card to a digital wallet ensures personal information protection by advanced security measures.”
“With South Africans increasingly embracing digital payments, Tap to Add Card is set to drive financial inclusion and elevate the contactless payment experience,” Lineshree Moodley, Visa’s country head for South Africa concludes.
